AURORA, ILLINOIS JULY 29th, 2010. Branched Chain Amino Acids, or BCAAs, are valued by both endurance and strength athletes for their ability to protect muscles against excessive catabolic breakdown during exercise, and promote the anabolic rebuilding process that follows. Unlike other amino acids, the three BCAAs Leucine, Isoleucine and Valine can be absorbed directly into muscle tissue and have the capacity to be burned as energy in the absence of carbohydrates. Optimum Nutrition (ON) is following up on introducing the first fully instantized BCAA powder by adding two new fruit flavors to the unfavored option currently available to active individuals.
“Until ON’s Instantized BCAA 5000 Powder hit the market, consumers had to deal with annoying clumping issues, powder settling to the bottom immediately after mixing was completed and particles known as ‘floaties’ that made their drinks appear less than appetizing in a glass or shaker cup,” said Jay Jacobsen, Optimum Nutrition’s Marketing Manager in Aurora. “Now they can choose between an unflavored formula that stacks well with flavored protein powders or other supplements, and two new fruit flavors of Instantized BCAA 5000 Powder that stand alone as effortlessly mixed Orange or Fruit Punch drinks.”
